Iconic Cheeseburger Slider Brand Bolsters South Carolina Footprint with Established Local Operating Group
Smalls Sliders, the industry-disrupting cheeseburger slider brand rapidly growing across the country, has signed a multi-unit development agreement that will bring five Cans to Upstate South Carolina. The deal is led by the family-run ownership group Feather & Fries LLC, an experienced operating group with deep roots in the region and a strong track record in multi-unit franchising. The new locations will include development in Spartanburg, Greenville, Anderson, and Clemson, solidifying Smalls Sliders’ continued expansion throughout the Southeast.
The Feather & Fries team brings a diverse and seasoned business background to the brand. As multi-unit operators with Zaxbys, they have extensive experience in local market development, team management, and community-driven operations. The group recently acquired the Spartanburg Can, which opened earlier this year, with four additional locations slated to open across the region.
“Smalls Sliders represents everything we were looking for in our next venture, an incredible product, a streamlined model, and a brand with genuine energy behind it,” said a representative from Feather & Fries LLC. “This is a family business for us, and we couldn’t be happier to build a lasting legacy across the Upstate region and bring the Smorange™ to even more communities.”
Feather & Fries LLC will take an active role in each location’s development and operations. With this agreement, Smalls Sliders South Carolina continues to accelerate momentum across the Southeast, with additional openings and development activity underway in key regional markets.
“This operating group brings an impressive combination of restaurant operations and long-term local commitment,” said Richard Leveille, VP of Franchising for Smalls Sliders. “Their history as successful multi-unit operators, as well as their passion for building family-led businesses, makes them an ideal group to expand Smalls Sliders throughout Upstate South Carolina. We’re confident they’ll make Smalls a standout destination across Greenville, Anderson, and Clemson.” Smalls Sliders serves fresh, cooked-to-order cheeseburger sliders, seasoned waffle fries, and hand-spun milkshakes from its signature Smorange™-colored shipping containers, called “Cans.” This deliberately simple menu, focused on quality and speed, has propelled the brand from its first location in 2019 to more than 375 Cans open or under development across 30 states, attracting premier multi-brand franchisees nationwide.